WhatsApp Broadcast: How To Send A Broadcast in WhatsApp [January 2022]

What is broadcast in WhatsApp? If you’re a business looking to bulk message your contacts, you should know how WhatsApp Broadcast works.

WhatsApp Broadcast: How To Send A Broadcast in WhatsApp [January 2022]

What is broadcast in WhatsApp? If you’re a business looking to bulk message your contacts, you should know how WhatsApp Broadcast works. We’ll answer common questions such as how to create a WhatsApp broadcast list and how to send a broadcast message on WhatsApp. This article will show you how to use WhatsApp Broadcast, whether you are using WhatsApp Business App or WhatsApp API.

WhatsApp Broadcast: Micro-Small Businesses

How does WhatsApp Broadcast work? With WhatsApp Business App Broadcasts, you can send messages en masse to a list of contacts from WhatsApp Business App.

WhatsApp Business App is popular among micro-small businesses

Micro-small businesses have a small number of customers, so they don’t handle a large volume of messages. For this reason, broadcasting with WhatsApp Business App is a good choice for them.

WhatsApp Broadcast List Limit in WhatsApp Business App

Broadcasting with WhatsApp Business App has several limitations. For example, it’s not possible to import contact lists. Instead, phone numbers must be manually added one by one to the contact list.

There is also the WhatsApp Business Broadcast limit to consider. For WhatsApp Business App, the limit is 256 contacts per broadcast. Users can send unlimited broadcasts but will have to replicate a broadcast with a new contact list once the contact limit is reached.

Broadcasting with WhatsApp Business App comes with two important limitations

Additionally, broadcasts are not always guaranteed to reach their recipients. WhatsApp Business Policy prohibits businesses from spamming, so contacts must save the sender’s number on their phones. Otherwise, they won't receive a business' broadcasts.

Sending a Broadcast in WhatsApp Business App

Broadcasting with WhatsApp Business App is free. This means you can send as many broadcasts as permitted without any costs. But keep in mind that contacts can block or report your number if they feel you are spamming them.

You can use WhatsApp Business App on a maximum of two devices at the same time. However, only one of those devices can be a phone.

To send a broadcast with WhatsApp Business App, select your recipients manually or using labels. Labels are tags that help users classify contacts and messages. This way, users can broadcast to a specific audience, such as returning customers.

A very accessible broadcasting tool for micro-small businesses

Simply create multiple labels and add them to contacts over time. Keeping contacts updated with the right labels will make broadcasting less time-consuming. You can do it manually too. Simply select the contacts one by one for every new broadcast you send.

WhatsApp Business App has built-in broadcasting functionality. This means you only need to install the app to send broadcasts to your WhatsApp contacts. While this sounds appealing, the multiple limitations make it a poor choice for bigger companies.

For SMEs and enterprises, a limit of 256 unique broadcasts is not convenient. Plus, not being able to import contact lists is definitely an issue. Due to their size, these companies also need to enable access to their official WhatsApp account for multiple users.

WhatsApp Broadcast API: SMEs & Enterprises

The best solution for SMEs and enterprises is WhatsApp API. To broadcast messages with WhatsApp API, users only need two things: A business messaging software like resala.io and a WhatsApp API account from a WhatsApp Partner.

WhatsApp Broadcast API comes with important benefits:

  • Multiple users
  • Contacts don’t have to add you to their Contact list to receive a broadcast
  • Send messages to a much larger number of contacts
  • Import contact lists, use interactive message templates, and schedule and send broadcasts
With a small fee, WhatsApp API broadcasts come with multiple benefits

Businesses can also send non-transactional notifications, such as relevant offers or informational alerts. To send a WhatsApp API broadcast, businesses must use a pre-approved template with placeholders called Message Template.

In fact, businesses must also abide by WhatsApp Business and Commerce Policies to broadcast in WhatsApp. Failure to do so may result in bans to business-initiated messages and responses to customer-initiated messages.

WhatsApp Business API only allows some types of messages

Next, we’ll go through the whole process of broadcasting with resala.io using 360dialog WhatsApp API.

Import Contact List

With resala.io, Users can upload a Contact list using a CSV file. They also can assign tags to contacts in the CSV file to categorize them. Later on, these tags will appear on the platform too, once the Contact list is uploaded. Make sure the phone numbers are in the international format, with a country code and area code.

Importing a Contact list to resala.io

Here’s how to import a Contact list to resala.io:

  1. From the Contacts Module, go to Add Contact and click on the 🔽 button.
  2. Select Import Contacts.
  3. Download the sample CSV file if you don’t have it yet.
  4. Fill the file with Contact data.
  5. Drop the file or click on Browse Files to upload it.

When the import is complete, you’ll receive an email with the results. You can choose to download them if you wish. Once your broadcast list is ready, create a Message Template.

Building a Message Template

WhatsApp must approve all Message Templates before use. 360dialog and Vonage users can create and submit Message Templates directly from resala.io. But Twilio users need to create them in the Twilio Console and add the templates manually to resala.io.

You can view the status of your Message Templates on resala.io. Just make sure to click on the Sync button to update the data.

Users can view, submit and sync their Message Templates

A Message Template’s status can be Submitted, Approved, or Rejected, with reasons provided for the last. In case of Message Template rejection, Users can edit and re-submit them for approval.

Using High-Quality Message Templates matters. Being blocked by Contacts affects a Template’s Quality Rating, which can drop to a Medium or even a Low-Quality Rating.

Low-Quality Message Templates will get a Flagged status. If their Quality Rating doesn’t improve in 7 days, the status will change to Disabled. Under this status, Users can’t send or edit Message Templates.

Users can add interactive buttons and media files to Message Templates

Users who broadcast in WhatsApp with 360dialog API can create Media and Interactive Message Templates. What’s more, they can create a Message Template that combines both message types.

Interactive Message Templates include Call To Action or Quick Reply Buttons. On the other hand, Media Message Templates let Users add a customizable header. This header can be a text, an image, a video, or a PDF file.

Using variables in the body content to send customized templates

But the customization possibilities don’t end there. When writing the message body, Users can customize the placeholders with variables. This results in a more personalized experience for broadcast recipients.

Once your Message Template is composed and approved, you can broadcast it using the resala.io Broadcast Module.

Sending a Broadcast in WhatsApp API

To start a WhatsApp API broadcast, click on the Broadcast Module and Add Broadcast. Then name your broadcast, and select channel and audience. There you will find several options.

Choose between the following criteria: Contacts with ALL of these tags, Contacts with ANY of these tags, and ALL Contacts in this channel. After choosing the criteria, you can select the specific Tags to target.

Selecting Broadcast Channel, Name, and Target Audience in the Broadcast Module

Below, you’ll find a checkbox that you shouldn't ignore: Only send to contacts who interacted with this channel before. Selecting this will ensure that you comply with Whatsapp's opt-in policy.

Next, select the relevant Message Template and fill in the details. Once the broadcast is ready, you can choose to schedule it for a specific date and time or test it by sending it to yourself or a Contact of your choice.

Scheduling and testing a Broadcast in the Broadcast Module

Something to remember when broadcasting to a large audience: Not all messages are delivered at the same time if the number of recipients is really large. Broadcasts are delivered according to country codes in sequence, with lower numbers going first.

Three broadcast features you will find on resala.io

Now the question is, how does WhatsApp guarantee that API users are utilizing the broadcast tool as intended? We’ll go into that in the next section.

Andy Smith

Andy Smith

Head of Infrastructure

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