How to Get a WhatsApp API Account (Jan 2022)

Want to connect with your customers using WhatsApp but don't know how to get WhatsApp API? This blog post is for you.

How to Get a WhatsApp API Account (Jan 2022)

Want to connect with your customers using WhatsApp but don't know how to get WhatsApp API? This blog post is for you. We’ll be answering questions like what is WhatsApp API and what you should know before you get WhatsApp Business API. You’ll also find step-by-step guides to signing up for 360dialog and Twilio WhatsApp API accounts. Plus, learn how to get your WhatsApp API key and connect to a WhatsApp CRM.

What is WhatsApp API

WhatsApp API is designed for medium to large companies looking to use WhatsApp with teams of users. However, it is complex and different from other WhatsApp products like WhatsApp Business App in many ways.

For a start, WhatsApp API is not free. Under the notification-based pricing model, businesses will need to pay for sending WhatsApp broadcasts or notifications. To prevent spam, WhatsApp API users cannot reply to messages freely outside the 24-hour Messaging Window.

Creating a WhatsApp Business API Account is as tricky as learning the messaging rules - you can only get a WhatsApp API account through WhatsApp Partners, and the application process varies depending on the Partner (more on that later).

It’s also worth noting that WhatsApp API lacks some features found in Business App such as WhatsApp Calls and Group Chats. However, WhatsApp API offers many other advanced functionalities like multi-user support and WhatsApp Notifications.

One similarity WhatsApp API has with Business App is that they are both governed by WhatsApp Business Policy and WhatsApp Commerce Policy. WhatsApp Commerce Policy prohibits certain business verticals from using WhatsApp API. This includes, but is not limited to, companies that sell illegal products, drugs and tobacco.

You should review the Commerce Policy carefully to find out if your company is eligible for WhatsApp API before signing up for it. Now that you have a good grasp of WhatsApp API, let’s learn how to get a WhatsApp API account.

How to Get WhatsApp API Account

So how do you apply for WhatsApp Business API? Applying for a WhatsApp API account generally involves four steps:

  • Buy or port a phone number
  • Undergo WhatsApp Commerce Policy and Display Name checks
  • Verify Facebook Business and number, and accept messaging permissions
  • Generate an API Key to connect to a business software

Below, we will look at each of these steps in detail.

Buying or Porting a Phone Number

Some Partners require you to buy a number, while others like 360dialog let you port your own number. Make sure the number you port can receive calls or SMS, and is not used for another WhatsApp Business App or API account.

Undergoing WhatsApp Commerce Policy and Display Name Checks

WhatsApp will review your application to ensure that it meets its Commerce Policy. Additionally, WhatsApp will need to approve your Display Name. To be verified quickly, we recommend using a Display Name that matches your legal business name.

Verifying Facebook Business and Number

As part of the application process, you need to complete the Business Verification in Facebook Business Manager by providing some required documents. The process usually takes a few working days. Remember, Facebook Business Verification is different from Facebook Page Verification.

Matt Cannon

Matt Cannon

Head of People & HR

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